THE FIRM. THE INSIDE STORY OF MCKINSEY: THE WORLD'S MOST CONTROVERSIAL. MANAGEMENT CONSULTANCY. DUFF MCDONALD. Editorial Reviews. From Booklist. McDonald is a contributing editor at Fortune magazine and the New York Observer; he has also written for Vanity Fair, New. that its members past and present refer to as “the Firm.” Since its founding in , McKinsey & Co. has become the world's most successful strategic consulting.
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